It's me, Pete... from the podcast.

Borders’ Kobo eReader available for pre-order; in urgent need for better review pull-quote

Kobo eReader Available for Pre-Order

Not the most glowing review Borders has posted to highlight their new Kindle/Nook-esque ereader. Inauspicious marketing launch.

…Kobo is considerably cheaper than other eReaders. The design aims to make eReading more accessible to book lovers. – The Wall Street Journal