I’ve been in sunny California the last week and missed some good stories. Trying to catch up with a hat trick to my man Dane at strike10media.com who notes this piece on the Intuit acquisition of web 2.0 darling Mint.com. I’ve already lamented the acquisition, since I think Intuit is at best confused right now.
Mint.com’s chief marketing officer, stunned a room full of digital marketing pros by noting that she really didn’t have much of a marketing budget. Mint.com has gone from zero to 1.5 million users in two years with no ad campaign, save a mid-five-figures sum spent on search engine terms. Rather than purchase traffic, it has pursued the same type of strategy that food trucks and online magazines do: Using free social media and piggybacking on popular new communications technology. Mint.com has more than 36,000 Facebook fans and 19,000 Twitter followers, a well-traffickedblog, and a popular iPhone application.
Great article. Worth checking out in more detail.