It's me, Pete... from the podcast.

From TED: Can Design Save the Newspaper?

This is a great video of the presentation Polish designer Jacek Utko gave at TED this February.

I disagree with his premise that readers are only leaving because they don’t want to pay for yesterday’s news and advertisers are following them. I think the technological shift in publishing is far more pervasive than the disdain for old news. The truth appears to be that people want information when and where they want to consume it, and paper is a chronically inefficient method for satisfying that need.

But this video highlights a stopgap to the inevitable end for print, and I think portends a far more interesting future: whether on paper or online, designers should be given a bigger role in the presentation of information across publications. This is a great example of rethinking the role of design from scratch.