This is a good summary from Jason Calacanis summarizing his take on “Scoble’s Law” (wow, I can’t believe Scoble is coming up with a law behind his name): “The less you talk about yourself, the more folks will talk about you.”
This is more of a cardinal law of organic self-promotion, and less of a journalistic technique. But it flies in the face of Lacy’s interview strategy: put herself in the middle of every story, the sun around which all her subjects orbit. On this last note, it’s certainly time to stop talking about her, even as an object lesson.
In this personal interview with a YouTuber Omar Gallaga, I think she says it all — and highlights through what she doesn’t say just how backward it is to call her a “journalist.”