The Daily Maverick :: Internet kills the PR star: The all-new DIY churnalism detector
Now, eight decades or so later, we have churnalism.com. A non-commercial site funded by the Media Standards Trust, it allows users to paste in press releases and compare them with all the news in the UK’s national papers, as well as with stories on the BBC site and Sky News online. The word “churnalism” comes from Nick Davies’s book “Flat Earth News,” and means exactly what it appears to mean – an item in a newspaper published as journalism that is, in fact, a barely reworked press release.
Churnalism.com. Handy tool, that.