The Art of Immersion: Why Do We Tell Stories? | Epicenter | Wired.com, Frank Rose:
We stand now at the intersection of lure and blur. The future beckons, but we’re only partway through inventing it. We can see the outlines of a new art form, but its grammar is as tenuous and elusive as the grammar of cinema a century ago.
We know this much: people want to be immersed. They want to get involved in a story, to carve out a role for themselves, to make it their own. But how is the author supposed to accommodate them? What if the audience runs away with the story? And how do we handle the blur—not just between fiction and fact, but between author and audience, entertainment and advertising, story and game? A lot of smart people—in film, in television, in video games, in advertising, in technology, even in neuroscience—are trying to sort these questions out. The Art of Immersion is their story.