I’ll talk more about this later, but I wanted to make sure I remembered to do it. Good thoughts over at Johnnie Moore’s.
[later…]
I appreciate what Johnnie’s talking about here, nay, I’m in bed with it. What a luxury it would be to take my own organization and completely dismantle the marketing organization in favor of sensible marketing and branding. What a luxury it would be to experiment with taking an entire marketing and advertising budget and applying it to “customer experience.” What a luxury it would be to manage to achieve acceptance of such a plan to implement.