It's me, Pete... from the podcast.

Social and Mainstream News Interests are Different — says Project for Excellence in Journalism

This came in courtesy of Irina Slutsky’s Pownce feed this morning:

The Project for Excellence in Journalism compared stories on user-news sites with content from traditional news sources. A key finding: The news agenda of the user-sites — Reddit, Digg and Del.icio.us — was markedly different from that of the mainstream press. Many of the stories users selected didn’t appear anywhere among the top stories in the mainstream media coverage studied.

Shock and awe indeed. This is covered in full at journalism.org. The cognitive dissonance here stems from news organizations’ need to keep the lights on, while the populace is, in most cases, interested in being informed. The challenge: a cursory glance across any of the social sites bears little in terms of news I need to know. Let’s see… top “World & Business” headlines right now on digg.com…


OK, so I’m interested in Ron Paul and Castro. But 7 Underwater Wonders of the World? You build me an underwater city as a weekend getaway at the foot of the Mariana Trench, and we can talk.