It's me, Pete... from the podcast.

Apple’s Ping – Great new spam tool!

Well done, Apple. Not only does Ping not add anything of use to the social space other than providing you a great new way to sell new music, but the first of your featured artists’ profiles on which I happen to click — Yo-Yo Ma — gives me this perfect example of broken social.

Sure, if you show all the comments on each post, some of them are thoughtful. Some of them are discussion. But that the very first on each of three posts from Mr. Ma is spam indicates to me that you are not the company to bring social to music.