For pics that go along with Day 1, click here.

It’s Dodge’s wedding. As the sole representative of “the old crowd” hoofing it across the pond to the island of Thira in Greece (AKA Santorini), it’s my solemn duty to chronicle the adventure here. I’m tired and not making a lot of sense yet, but I’m here and ready to go.

Technically, day 1 never happened. I left Portland at 7:30 in the morning on Tuesday, 9/20, and arrived in Greece at 4:30 in the afternoon on Wednesday 9/21 local time. Highlights of the actual travel? Most importantly, I managed to make all the connections around the world to get here, from Chicago to Zurich to Athens with little difficulty. I met up with the rest of the Nashville crew in Athens, sleeping in the airport. Besides Dodge and Sophia, I knew none of them. While sleeping they appeared to be reasonably normal people.

To be fair, I did zero research on the island — or on Greece for that matter — before getting here. What I knew of Greece, and all I felt I really needed to know of Greece, was “Gyro” and “Baklava.” The rest was prayer. Prayer that more people spoke more English than I speak Greek (reference my only Greek words: “Gyro” and “Baklava”). Prayer that my whole packing light regimen wouldn’t be foiled by hot, sweat-enducing weather. Prayer that the hotel really looked as cool as it did in the promotional pics.

On point one: Gyro and Baklava are winners. Strangely, so is Pizza. We had a couple of great pies for dinner last night, though in a strange turn of the menu, it doesn’t matter what you actually order, you’ll always get green pepper on your pizza too.

Point two: So far, the packing light thing has been working out, mostly because I’ve been sleeping and swimming. This will really be tested in the days to come.

Point three: Turns out, our room is the room from the promotional pics. The very room. With the very balcony with the “infinity pool.” Not sure what the infinity pool is? It’s the pool that goes right up to the edge of the cliff so that when you’re in the thing, it feels like you could keep right on swimming to the ocean. Swimming right to the ocean were it not for the more-than-two-foot drop off the sheer cliff that you’d have to endure first.

I woke this morning at about 4:00, restless and ready for the day. Jet lag is so confounded annoying. I dressed and snuck out with my camera to take some night shots around the place. It’s an Escher painting, Oia. It’s a village of these wonderful cave villas built on top of one another in a cascade of abstract arcitecture careening off this volcanic cliff. The whole mess is strung together with the most convoluted mess of stairs leading all the way to the docks below. One wrong turn and you find yourself in someone else’s appartment in the middle of the night. In the dark. With your camera. Not that it happened to me, but it could have. I get the feeling so far that the Greek people are far less parochial about certain things that we are, but I have to imagine they have lines, too. That’s one I’m not willing to cross.

Three hours and 150 pictures later, I was at the top of this cliff in the parking lot of the Santorini water station watching the sun rise over the mountains. That was the part that hurt — for the first time this trip it hit me that Santorini is the Island of Love to the locals. It’s where you go as a couple. It’s where you go to Honeymoon. And here’s me, standing alone on a cliff face in the water treatment parking lot, arguablythe most romantic place on the Island of romance, alone, a third-wheel to someone else’s wedding.

Sorry honey. It would be better with you here.

There is a wonderful German couple in the studio next door to ours, Richard and Ericka. Seems we have many of the same impressions of the US political situation. It’s mighty entertaining hearing my own opinions with a German accent. I even got Richard to call Bush “Yosemite Sam” … YO-sem-EH-tee … We’ll be sharing a Bier later to celebrate Oktoberfest with them. Which they’ve chosen to miss this year for a trip to Santorini instead. Note: These Germans are missing Oktoberfest to come here. THAT’s how freaking cool this place is. It’d be like all these Nashvillians missing NASCAR by concsious choice. It’s that cool.

Does anyone else find it interesting that with all the hubbub around iTunes 5 and the updates to the iTunes music store today, that Apple appears to have snubbed Audible.com by going straight-to-source for the Harry Potter series?

I was under the impression that all the audiobook content was released through iTMS in partnership with Audible. Yet another sign of Apple co-opting partnerships?

Huh. Maybe it’s nothing. My spidey sense is up on a count of the release of Pirates of Silicon Valley.

Well, this is a tough one. Guy on a Honda racing along, minding his own business, slams into a VW at 250 KM/HR.

Cut to: these pictures… of the bike found IN the car. Note: these aren’t gorey, just graphic. If you so choose, you can go ahead and imagine what this collision did to the three people involved. I tried not to.

Massive airlift rescues thousands: “Survivors of Hurricane Katrina are taken to safety in what is being called the largest airlift on US soil.”

Many survivors have witnessed scenes of violence, including rapes and murders at the shelters, mainly carried out by criminal gangs.

“There is rapes going on here,” Africa Brumfield, 32, who was staying at the convention centre, told Reuters news agency.

“Women cannot go to the bathroom without men. They are raping them and slitting their throats,” she said.

A National Guard soldier described a similar incident. “We found a young girl raped and killed in the bathroom [at the arena],” he said.

“Then the crowd got the man and they beat him to death.”

Read this.

And make sure you’ve clicked on the T.S. Elliot link at the end, so that you firmly set the mood.

We are in the middle of the same argument daily at work. Where’s the sense of awe? Of change? Where’s the chutzpah that spawned new classes and growth out of the back of a truck or the depths of someone’s parents’ garage? Now, we’re in the “Age of the Incremental”: Change standing on the shoulders of change balanced on a whittled stool. No more can evolution stand on it’s own two legs, it stands on a dot-release or a beta candidate.

One of my students wrote an interesting comment in class the other day: “Pretty soon, you’ll go to McDonald’s and see written around the lip of the coffee cups, ‘This End Up.'”

The “paradigm shift” is about as handy to me as thinking “out of the box”. I’m sure it’s as good a label as any that encompasses the idea, and since I’m not here to put that much more thought into it myself, it’ll stand. But it’s still a label. Another restriction. Another piece of thought legislation that says “I’m tired of thinking this way, so I’ll ever-so-liberally think this new way instead.” Before long, you’re back in the box.

There’s a run on gas throughout the midwest, and heading this way. I woke up earlier this week to the disappearance of several of our nation’s cities and towns. Things are pretty bad out there. Does it really matter that we have a direction, as long as we’re moving somewhere?

CBS News | Bye, Bye, Library | August 23, 2005 05:30:08:

It was bound to happen — I believe this is the first story of a traditional U letting go of the brick and mortar undergrad library to be replaced by an online version of the same. Note, University of Phoenix has had an online library for 15 years.

The Inside has quickly become one of my weekly favorites and a Tivo must-record every week. I started watching first for theFirefly connection in both Tim Minear and Adam Baldwin. Then, who knew plucky Jay Harrington would be able to shed the train-wreck that Coupling turned out to be and step up to special agent-hood with such aplomb? Then, who am I kidding, Rachel Nichols. Prrrrrr…. We’ve been watching long enough that we’ve been ready for a bona fide story arch for a few weeks now. They had a great set-up this week, wrecking Peter Coyote’s character. I was ready for the pitch, delivering the team versus former leader thread could have paid dividends to a show that will undoubtedly squeeze 15-20 episodes and get dumped without more compelling, long-run drama. Instead, after a swimmingly elegant second act, the ball was unceremoniously dropped. In 43 minutes they managed to twist the entire show in a new direction and let it snap back in the last 6. It stinks of one of two things. One, the writing is on the wall and writers know the show’s on the outs already. Two, they don’t have the balls to commit to more than 52 minutes of story at a time.

It appears as if the first point-release of OS X has fixed my biggest gripe about Tiger: Mail.app 2.0 no longer breaks attachments to Windows users. This issue is far from resolved, though. We’re back to Mail.app 1.0 in Jaguar days: you have to add your attachments to the end of your message or your text gets split. You’ll end up with your Windows friends seeing email from you in pieces: The message window will display the first part of your message, and attached to it will be your attachment, and another attachment that contains the bottom half of your email, like a signature file, for example. If you make sure that your attachments are at the very bottom of your message, no such split occurs. This is an improvement, don’t get me wrong. In 10.4.0, attachments would get split up into component parts and renamed to something bizarre that leads your recipients the believe that you’re proffering viruses. So, for this reason alone, 10.4.1 is a must-have update for Mail.app users who wish to communicate with the other 95% of the connected world. Spotlight I love Spotlight. I use it as a complete replacement for QuickSilver, which I also loved, but was too kludgy for to get used to quick launches. But I was searching for a folder that I hadn’t opened in some time the other day. The title of the folder was “00 Work in Progress” and no matter how many characters I’d drop into Spotlight, it wouldn’t show. I started looking for other stuff… music, pictures, everything. Nada. Only the files and folders that I’d opened manually since first installing Tiger were indexed. Oh, and Applications were indexed, too, so I’d never noticed anything funny about app launches. Crusing around MacOSXhints.com I found this little beauty. Opened my Terminal window and typed:

sudo mdutil -E /

It took about 30 minutes to reindex and appears to now have everything I need in there. I’m still wondering about iPhoto images, though, as keyword searches aren’t coming up accurately. This hint may fix it. Still, as much as I love Spotlight again, there are a few things about it that are bugging me. I didn’t know they were bugging me until I installed the newly released MSN Desktop Search for Windows at work. While Spotlight has this great invisible feel to it, I’m always left wondering if it’s really looking out for me… if it has my best interests at heart. With MSN, you right click on the suspiciously Spotlight-looking magnifying glass in the system tray and click “Indexing Status” to get a pop-up telling you not only that you’re in the middle of an index, but of exactly what files are being indexed at that moment, how many files have been indexed in that session, and how many are left. You have a snooze button to free up resources if you have work to do, close to get rid of the window, and an “Index Now” button to update the index volume. “Index Now”. That there is quite a novelty, and it’s something Apple should have considered in their implementation. I have a number of recent switchers to think about and as newbies, when Spotlight doesn’t do what it says, they’re not going to be able to figure out the Terminal workaround on their own. It’ll just be broken. Anyhow, 10.4.1 was worth it. Spotlight is fixed. I think that does it for all my initial Tiger install gripes, and I can finally get back to thinking about Star Wars: ROTS.

I’ve been doing a ton of reading on buzz — and the art of it — lately. It’s been an interesting journey for me because I’m really tragically connected to cost-per-lead marketing and our word of mouth sources are tough to categorize. I’m on the record as a bona fide hater of word of mouth, as a matter of cold hard fact, as it’s been so very in the way of all my other marketing projects over the past two years. Color me transformed. Three months ago, the entire organization reorganized. The big(tm) budget I managed for our region was centralized to our corporate marketing office, leaving me a whole lot more time for tiddly winks, cross words, melancholy and porn, natch. Somewhere in there, I started listening more intently to buzz marketing folks and their points are making crystal clear sense to me now more than ever. One of them says that the amount of buzz your product or service generates is directly related to the amount of new information your producing about it. Take Apple, for example: over the past three OS releases, they always produce a list of “X new features”. In Tiger, it’s 200. In Panther, I think it was 150. In both releases, enormous buzz. I proofed a brochure the other day from our corporate relations team. It was pretty, as most of their material is. But it shows a distinct ignorance to what’s going on in the market. The copy listed exactly the same verbiage we’ve been using for over a year. The standard copy we used to rely on in yearly cycles is growing stale faster than ever, and our word of mouth buzz is falling even faster than that. I wrote an email to the team with suggestions. I doubt changes will be made, but here’s hoping. The tragedy of the commons in this case is that we’re so huge as an organization now that we’ve forgotten how to put our ears to the ground to hear the hooves rumbling behind us. In most cases, and here’s the bigger tragedy, when we do finally get the ears down, the rumbling has already passed. Challenge: How to re-engage a monolithic organization with fantasies of decentralization in grass roots buzz generation?

Armstrong Williams Column Axed by TMS: http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1000749251

OK, so it turns out that someone else was pissed about this Williams thing. Good on ya’ Tribune Media Service.

USATODAY.com – Education Dept. paid commentator to promote law: http://www.usatoday.com/news/washington/2005-01-06-williams-whitehouse_x.htm

Well, this is excellent. Not only does Armstrong Williams take the $240k from the Bush administration to promote one of their bass-ackward policies on his newsbroadcast, he publicly advocates that other black conservative broadcasters do the same.

Note: when asked to comment, Ketchum PR, the government’s PR counsel, referred questions to the Department of Education. Let me say that again: The voice of this issue did a hand-off. Hot potato, indeed.

I have such a difficult time with this sort of thing, mostly because I deal with the pay-to-play ad/editorial environment every day. And that is, of course, where the slippery slope began; editorial desks implicitly refusing editorial space on organizations with no advertising history. It’s a very short leap from there to Williams’ slap in the face of public policy media.

Somehow, and I’ll say it’s probably due to the ever-increasing competition for advertising and editorial space in fixed-format media, ad history became the bar or standard by which editorial participation was measured. Williams blatant disregard for this ethical boundary is proof that we’ve come to the next age of media hucksterism: the Advertorial is the standard, and it’s more OK than not anymore.

So, there I was, picking up some DVD cases for my collection, and I decided to stop into my lovely neighborhood VerizonWireless store to check on the availability of the Treo 650. I was chatting with the manager, who now says that VW is SKIPPING the Treo 650, in favor of the 700, which she says is already in early testing with Verizon.

Lies? Damned Lies? Speculation?

I’ll talk more about this later, but I wanted to make sure I remembered to do it. Good thoughts over at Johnnie Moore’s.

[later…]

I appreciate what Johnnie’s talking about here, nay, I’m in bed with it. What a luxury it would be to take my own organization and completely dismantle the marketing organization in favor of sensible marketing and branding. What a luxury it would be to experiment with taking an entire marketing and advertising budget and applying it to “customer experience.” What a luxury it would be to manage to achieve acceptance of such a plan to implement.

Here’s one of many nods to the iPod’s proclivity to lure the unsuspecting music lover to purchase a Mac:

Music To Apple’s Ears

It seems Apple Computer’s (AAPL) iPod music player may be doing what years of marketing have been unable to do: persuade PC owners to jump to the Mac. On Nov. 22, Piper Jaffray (PJC) put out a report suggesting that 700,000 or so iPod lovers either have or plan to buy a Mac in the next year, and that 1.2 million more will do so in 2006. The report, which set a target price of $100, sent Apple shares up 11%, to $61.35 — a four-year-high. But don’t look for Apple to make a serious run at Microsoft’s PC market share. Even with new buyers, Apple will still have less than 3% of the PC market, says Piper Jaffray.

I don’t like the way the writer phrased that first line, “… what years of marketing have been unable to do…” Years of marketing? Unable to do? It’s the rabid and fanatical marketing engine, manifested in tipping point user dynamics, smart market choices, and athletic reaction time to external forces coupled with those brilliant products. The iPod is a strategic piece of a far larger puzzle that just so happens to be one path to the same end.

BusinessWeek on the iPod

I’m glad Microsoft decided to take on blogging, because Blogger was really too complicated, what with all the colors and lines and delicious buttons. At least Spaces is full of colors, lines, delicious buttons and content filtering. (As if I don’t get enough of this at work.)

And now, Xeni has performed a highly scientific test on their content filtering scamscheme with some predictable surprising results!

MSN Spaces: seven dirty blogs