The Mac at 40

There has been much ink spilled from old-school Mac users and their experiences with their first Macs on this, the official birthday of the Macintosh.

Apple’s Lineup

We often talk about Apple as a company that does things a little differently when it comes to marketing. You know, that whole “reality distortion

Apple bows out of EPEAT (updated)

UPDATE: And… they’re back. In a weird first-person letter from Bob Mansfield currently on Apple’s Environment page: We’ve recently heard from many loyal Apple customers who were

Gruber on conflating Flash benefits

‘Opponents’: It’s not that iOS’s popularity for web browsing led to the death of mobile Flash; it’s that the lack of Flash — and the

On losing Ben Franklin

The day Steve Jobs called Walter Isaacson – Apple 2.0 – Fortune Tech That seemed a bit odd. I didn’t yet know that taking a

Steve picked me

On June 10, 2002, an Apple commercial with my face on it first aired on Comedy Central after the first block of South Park. It

Apple “I Believe” ad for iPad 2

In 30 seconds, an absolutely pitch-perfect message and execution. These machines are simply not about “specs” anymore. Apple defined this category, and it’s a key